DURBAN, August 16, 2015 – South Africa’s premier advertising awards scheme, the Loeries Awards, has only awarded one Grand Prix for South Africa this year. However A Grand Prix and many Gold Loeries were won by Middle Eastern and other African countries. The question some are asking is whether this is a result of the Loeries Awards taking a decision to make the scheme a truly Pan African and Middle Eastern awards programme – by no longer separating awards won by South Africa, from awards won by Other African and Middle Eastern advertising agencies.
Maybe a case of sour grapes? Because some would say that this is a healthy move to embracing real competition on the continent. The debate will no doubt be taking place in agencies across the country for a while.
Nevertheless, Advertising Agency Ogilvy & Mather (O&M) South Africa, achieved remarkable results at the 2015 Loeries Awards that took place at the Durban ICC this weekend.
Ogilvy & Mather Johannesburg and client KFC South Africa, took home the only Grand Prix for an SA agency on the weekend, in the Digital and Interactive category for a KFC in-store innovation called “Sound Bite”.
“Sound Bite”, developed by Gloo@Ogilvy, the digital arm of O&M Johannesburg, is a new one-of-a-kind music platform turning the store’s regular tables into interactive audio tables. These allow customers to touch table graphics and play tracks by local artists. By placing their elbows on the surfaces, sound waves are transmitted through their arms to their ears using innovative ‘bone technology’, creating a unique engagement with KFC’s in-store experience but also creating upliftment in the local music scene.
Watch the video:
In addition, O&M Johannesburg walked away with two Gold Craft awards for Lucozade’s Give Me Strength Radio spots, which also recently won a Cannes Lions Gold in June at the international awards.
In total, the Group took home 1 Grand Prix, 5 Gold, 7 Silver, 19 Bronze and 3 Craft Certificate Awards across clients Audi, BP, Comedy Central, Multichoice DStv, KFC, Lucozade and Volkswagen SA.
“The agency’s results are really impressive,” says Pete Case, Chief Creative Officer, Ogilvy & Mather South Africa. “Our teams across the group have really pushed the boundaries in terms of creativity and innovation – and across multiple mediums. Thank you to all our clients for their partnership and support.”
“We are beyond delighted to have achieved this recognition,” says Abey Mokgwatsane, Chief Executive Officer, Ogilvy & Mather South Africa. “My thanks to our creative leadership, all winning teams and to our clients for putting their trust in us.”
To finish off the weekend of success, Malusi Mhlungu, a Copywriter at O&M Johannesburg, was one of this year’s two recipients of the Adams & Adams Young Creative Award. This is the third consecutive year that an O&M employee has received this accolade, which recognises outstanding achievement in brand communications for individuals under the age of 27.
See the work:
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