‘Bullet-time’ technique used in Standard Bank ad to freeze moments…

 ‘Bullet-time’ technique used in Standard Bank ad to freeze moments…

Velocity Commercials Director Adrian De Sa Garces demonstrates his technical artistry in this new commercial for Standard Bank. Using a “bullet-time” technique to suspend action in time, the ad explores what a bank should be to its customers. The commercial was shot for agency TBWA\Hunt\Lascaris Johannesburg and edited by Kobus Loots of Upstairs Post.
 Standard Bank ‘Moment in Time’:

Standard Bank 'Moment in Time' directed by Adrian De Sa Garces

Credits:
AGENCY INFO
 
Agency & City: TBWA HUNT LASCARIS JHB
Chief Executive Officer: Peter Khoury
Creative Director: Justin Wright
Agency Producer: Aileen Kennaugh
Agency Art Director: Byron Fraser
Copywriter: James Andrews
 
PRODUCTION INFO
 
Production Company & City: Velocity Films Cape Town
Director: Adrian De Sa Garces
Producer: Karen Kloppers
Exec Producer: Nicola Valentine
Director of Photography: Peter Tischhauser
Production Art Director: Naobie Noisette
 
POST PRODUCTION INFO
 
Editor & Company: Kobus Loots – Upstairs Post
Visual Effects Company and person: Blackginger Post
Music Company/Composer/Sound: Freqn’cy. Audio Network South Africa, Paul Mottram
Post Production Online: Blackginger Post
Post Production Offline: Upstairs Post

 

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Category: Advertising