[Exclusive Video] Loeries: Print, Outdoor & Craft Winners – Judges’ Comments

[Exclusive Video] Loeries: Print, Outdoor & Craft Winners – Judges’ Comments

We interviewed Tan Chee Keong, aka CK Tan, Executive Creative Director, BBDO – Malaysia, who was the Jury Chair for the Print, Outdoor & Craft Categories.

 

 

“I can sense from the judges that some work is pretty good, and stands out, but the majority of the work is not that impressive,” says Tan. “But I think this is currently happening around the world. Most of the work – 90% – is crap, and 10% is standout.”

He noted that this year, there has been good work from the Middle East and African regions – ‘they are starting to give a good fight to the South African market.’

“We decided not to award any Grands Prix, but we did award 8 Golds,” he says, adding that there were three campaigns that really stood out for him.

The first was the ‘Don’t Text and Drive’ campaign for Land Rover SA.

 

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“It’s a really boring subject, and plenty of ads are [giving this message],” says Tan. “It was a very simple execution, nicely crafted and it put a smile on my face.”

The second campaign he highlighted was for the Johannesburg Zoo.

 

 

“Although it was a poster, the readers can interact with the poster – it was beautifully done,” he says. “The last piece was for Mercedes Benz from Dubai. It was innovative, and was relevant to the audience – there was also an interesting story on each piece of the ad which we really liked.”

 

Print, Outdoor + Craft Winners & Awards:

Campaign Craft Gold Print Crafts: Art direction RSA Johannesburg Zoo Night Tours Y&R SA Night Tours – Wild Dog, Red Panda, Lion, Owl
Campaign Craft Certificate Print Crafts: Art direction RSA Jaguar Land Rover South Africa Land Rover Surround Camera System Y&R SA See Every Thing – Spider, Leech, Scorpion
Campaign Craft Certificate Print Crafts: Art direction RSA Reckitt Benckiser Mr Min Furniture polish Havas Worldwide Johannesburg More can. More Clean. – Staircase, Library, Windows
Campaign Craft Certificate Print Crafts: Art direction RSA Apartheid Museum Brand OpenCo – The Open Collaboration Make Sense Of The Present – Activist, Protest, Police, Mob, Massacre
Campaign Craft Certificate Print Crafts: Art direction RSA Jaguar Land Rover South Africa Corporate Social Responsibility Y&R SA Hope Crosses Any Terrain – Hurricane Red Cross, Ebola Red Cross, War Red Cross
Craft Certificate Print Crafts: Writing RSA BP Wild Bean Wild Bean Coffee Ogilvy & Mather Johannesburg Don’t Yawn
Campaign Craft Certificate Print Crafts: Photography RSA Jaguar Land Rover South Africa Land Rover Surround Camera System Y&R SA See Every Thing – Leech, Spider, Scorpion
Campaign Craft Certificate Print Crafts: Photography RSA People Opposing Women Abuse People Opposing Women Abuse Joe Public Safe At Home – Alleyway, Railway, Bridge
Campaign Craft Certificate Print Crafts: Photography RSA Jaguar Land Rover South Africa Corporate Social Responsibility Y&R SA Hope Crosses Any Terrain – Hurricane Red Cross, Ebola Red Cross, War Red Cross
Campaign Craft Gold Print Crafts: Illustration UAE Mercedes-Benz G-Class IMPACT BBDO Dubai Adventure Beckons – Mursi, Dongria Kondh
Craft Gold Print Crafts: Illustration RSA PSI Lovers + Condoms Joe Public Fine Line
Campaign Craft Certificate Print Crafts: Illustration UAE S.C.S.H.C Scholl IMPACT BBDO Dubai The Ignored – His Right, Her Right, His Left
Campaign Craft Certificate Print Crafts: Illustration RSA Johannesburg Zoo Night Tours Y&R SA Night Tours – Wild Dog, Red Panda, Lion, Owl
Campaign Craft Certificate Print Crafts: Illustration RSA CNA Stationery Promise Inspiration By Hand – Victorian, Steampunk, Digital
Craft Certificate Print Crafts: Illustration RSA Blink Stefanus Blink Stefanus Stefanus Nel The Blink Project
Campaign Craft Certificate Print Crafts: Typography RSA CNA Stationery Promise Inspiration By Hand – Digital, Victorian, Steampunk
Gold Newspaper Advertising RSA Salvation Army Carehaven Ireland/Davenport #TheDress
Campaign Silver Newspaper Advertising RSA Volkswagen TSI Ogilvy & Mather Cape Town Small But Ferocious – Bearrel, Hummboon, Bumbletiger
Campaign Silver Newspaper Advertising RSA Tiger Brands Artline Permanent Markers and Whiteboard Markers TBWA\Hunt\Lascaris Johannesburg Fast Fading Or Long Lasting – 1994, 9/11, Herpes, Kiss, Anniversary
Campaign Silver Newspaper Advertising RSA Hasbro Trivial Pursuit Publicis Machine Close but no Wedge – Lance-Neil Armstrong, Marilyn Manson-Monroe, Maradona-Madonna
Silver Newspaper Advertising RSA People Opposing Women Abuse People Opposing Women Abuse Joe Public Alleyway
Campaign Bronze Newspaper Advertising RSA Volkswagen Touareg Ogilvy & Mather Cape Town Rear View Camera – Boy, Girl, Dog
Campaign Bronze Newspaper Advertising RSA Audi South Africa Quattro Ogilvy & Mather Cape Town Magnetic Force – Dirt Road, Wet Road
Campaign Bronze Newspaper Advertising RSA Road Traffic Management Corporation Road Safety Havas worldwide Last Messages – OMG, #YOLO, CU L8R
Bronze Newspaper Advertising RSA Jaguar Land Rover South Africa Land Rover Y&R SA Dunes
Bronze Newspaper Advertising RSA Electronic Media Network Channel O Black River FC Youth Day
Bronze Newspaper Advertising RSA Western Cape Government Speeding Y&R SA Man
Bronze Tactical use of Newspaper RSA Interactive Africa Design Indaba The Jupiter Drawing Room (South Africa) Cape Town Newspaper Sleeping Bag
Campaign Gold Indoor Posters UAE Mercedes-Benz Active Lane Keeping Assist IMPACT BBDO Dubai Safe Side – Shepherd Dogs, Rats, Foxes
Campaign Gold Indoor Posters RSA Jaguar Land Rover South Africa Land Rover Surround Camera System Y&R SA Leech, Scorpion, Spider
Campaign Silver Indoor Posters RSA Johannesburg Zoo Night Tours Young & Rubicam Owl, Wild Dog, Lion, Red Panda
Campaign Silver Indoor Posters RSA Apartheid Museum Brand OpenCo – The Open Collaboration Make Sense Of The Present – Protest, Massacre, Activist, Police, Mob
Campaign Bronze Indoor Posters UAE Nissan Self Healing Paint TBWA\RAAD, Dubai The Healing Touch – Red, Blue, Yellow
Campaign Bronze Indoor Posters RSA Jaguar Land Rover South Africa Corporate Social Responsibility Y&R SA Red Cross – Hurricane, Ebola, War
Campaign Bronze Indoor Posters RSA Cell C Sponsorship FCB 1886 Kings of Chaos – Billy Gibbons, Steven Tyler, Duff McKagan
Bronze Indoor Posters RSA Volkswagen Volkswagen Service Ogilvy & Mather Cape Town Driveway
Gold Magazine Advertising RSA Jaguar Land Rover South Africa Land Rover Y&R SA Don’t Text and Drive
Campaign Silver Magazine Advertising UAE Mercedes-Benz Active Park Assist IMPACT BBDO Dubai Be Warned – Kid, Man, Woman
Silver Magazine Advertising Kenya Basco Paint Duracoat Vinyl Matt Paint Ogilvy & Mather Africa, Scanad Kenya Duracoat Interior & Exterior
Campaign Bronze Magazine Advertising UAE Snickers Snickers IMPACT BBDO Dubai UnHungry – granny, mad scientist, apeman
Campaign Bronze Magazine Advertising RSA Hasbro Play-Doh Publicis Machine Smart Kids – Cookies, Piggy Bank
Campaign Bronze Magazine Advertising RSA Volkswagen South Africa Volkswagen up! Ogilvy & Mather Cape Town Go Places – Corporate, Women, Wind
Campaign Bronze Magazine Advertising UAE Saudia Saudia Whole Milk – High in Calcium & Vitamins – IMPACT BBDO Dubai Broken Dreams – Gymnastic, Karate, Ballet
Bronze Street-Pole RSA Western Cape Government Street-pole poster Y&R SA See Our Children
Gold Direct Mail RSA National Museum of Military History World War 2 Exhibit Ireland/Davenport The Cup of Life
Bronze Direct Mail RSA One School at a Time One School at a Time Joe Public The reversible prison jacket
Bronze Direct Mail RSA Viacom Comedy Central Drunk History Ogilvy & Mather Johannesburg Drunk History Whiskey
Silver Transit & Air UAE Roads and Transport Authority Road Safety Message Geometry Global Dubai Back Off Radio
Bronze Transit & Air RSA The Safety Lab Mobile billboard Y&R SA Be CitySmart
Silver In-Store UAE Unilever Lifebuoy Geometry Global Dubai Handle On Hygiene
Campaign Bronze In-Store RSA Garagista Beer Co. Tears Of The Hipster FoxP2 CT Tears Of The Hipster – Wes Anderson, Flat-White, Bon Iver, Beard Wax, Cardigan
Bronze Ambient & Alternative Media Tunisia UBCI GROUPE BNP PARIBAS CORPORATE SOCIAL RESPONSIBILITY Havas Worldwide Recycle to learn
Bronze Ambient & Alternative Media RSA Volkswagen South Africa Volkswagen Amarok Ogilvy & Mather Cape Town The 1 Ton Coupon
Silver Outdoor Media RSA Toyota South Africa Motors (PTY) LTD The Lexus NX’s Automatic Breaking feature FCB South Africa (PTY) LTD The Lexus Pedestrian Billboard
Bronze Outdoor Media RSA Med-Lemon Med-Lemon 140 BBDO The Sneezing Poster
Bronze Outdoor Media RSA Lexus Lexus LS / Adaptive Headlights FCB Cape Town Follow the road

Category: Advertising