[Exclusive Video] Lebanon’s Lottery deports all Black Cats & wins a Loeries Grand Prix

[Exclusive Video] Loeries Jury Comments: Film Grand Prix and Gold Radio awards

16 August, Durban, South Africa – The country’s premier advertising awards scheme has given a Grand Prix to a film for the Lebanese Lottery – that apparently documented the repatriation of all of the country’s black cats, to eradicate the country’s bad luck.  We interviewed Chuck Porter, chairman of ad agency Crispin & Porter in the United States, who chaired the judging for this year’s Loeries Film & Radio categories, to tell us the behind the scenes story…

 

Depth of Film  

“I thought that overall the [film] work was great,” says Porter. “I was surprised at the breadth of the good work…it was beautifully produced, very cinematic and spectacular stuff. There were also budget productions that were very funny, wry and interesting.”

He adds: “We pre-judged the work at my agency in the U.S., and half the agency was watching it, and I said to them that we should be doing work this good…”

Grand Prix Winner

“The Grand Prix winner was a film from Lebanon about the lottery, and about the fact that nobody was winning…they were having bad luck – because there were too many black cats,” he explains. “So they shipped all the black cats in Lebanon to New Zealand where black cats are actually good luck. It’s a really clever piece of film, and it’s almost in the same vein as the TV show ‘The Office’ where it’s supposed to be serious and it’s hysterically funny. And people really loved it.”

Watch the Mockumentary:

 

Porter noted that there was a real consensus about most of the winners, but particularly about this winner.

“Everybody liked it – all we did was look at whatever got the top number, and that’s what we gave the Grand Prix to,” he says.

He also highlighted the TV spot ‘One of a Kind’ for Santam.

“It was a really beautifully done spot – it had humour and it had honesty, I loved it.”

 

 

“Three of the Gold winners came from SA, and two came from the Middle East – the bulk of the great film work came from SA,” he adds. “There were more than expected awards given in TV, just because there was more than expected great work.”

Radio Underperformed

“I think there was a lot of terrific radio, although not as much as in the film category,” says Porter. “People were surprised, because typically in South Africa radio is a strong category. So although there was great stuff, there wasn’t a ton of great stuff.”

He added that there were three Gold awards ‘which were all well deserved.’

“There was one campaign that everybody loved and it rose to the top, but radio overall didn’t score as well as the TV did,” he says. “I tried not to insert myself into the judging – essentially we went by the numbers, the judges scores. And by and large, we all agreed. The campaign that rose to the top was the Flight Centre Student Flights campaign – but it didn’t warrant a Grand Prix.”

 

Radio + Film Winners & Awards:

 

Campaign Gold Radio Station Commercials RSA Flight Centre Student Flights TBWA\Hunt\Lascaris Johannesburg Travel before its not fun anymore – Beer Fest, Music Fest, Beach Party
Campaign Gold Radio Station Commercials UAE BHV Sofa Bed IMPACT BBDO Dubai Pillow Talk – Cream, Michelle, Tuesday
Campaign Gold Radio Station Commercials RSA Suntory Lucozade Lucozade Ogilvy & Mather Johannesburg Give Me Strength – Night Before The Project, Team Building, Lacing Up Your High Tops
Campaign Silver Radio Station Commercials RSA Tiger Brands Doom Fogger TBWA\Hunt\Lascaris Johannesburg Sexy Times – The O’ Flannagan Cockroaches, Cheryl The Fishmoth, Lance The Bedbug
Campaign Silver Radio Station Commercials UAE Loto Libanais Loto Libanais IMPACT BBDO Dubai Anyone Can Win – Lucy, Albert, John
Silver Radio Station Commercials RSA National University Hospital Nucot TheWorkRoom Audio Post Donated Voices
Campaign Bronze Radio Station Commercials RSA Spotcash Spotcash Loans FoxP2 CT Money Without The Regret – Semen, Clinical Trial
Bronze Radio Station Commercials RSA MultiChoice DStv DStv Parental Control Ogilvy & Mather Johannesburg Happy Endings
Bronze Radio Station Commercials RSA Cell C SmartData FCB 1886 Ask Mmusi
Bronze Radio Station Commercials RSA Dialdirect Dialdirect Insurance Joe Public A Lifetime in a Minute: Dad
Silver Branded Content Radio RSA Tassenberg Tassenberg 99c Your Legend Lives On
Campaign Craft Certificate Radio Crafts: Direction RSA Wrigley Skittles DDB South Africa YouTube the Rainbow – Disney, Country, Opera
Craft Certificate Radio Crafts: Direction RSA Dialdirect Dialdirect Insurance Joe Public A Lifetime in a Minute: Dad
Campaign Craft Gold Radio Crafts: Writing RSA Flight Centre Student Flights TBWA\Hunt\Lascaris Johannesburg Travel before its not fun anymore – Beer Fest, Music Fest, Beach Party
Campaign Craft Gold Radio Crafts: Writing RSA Suntory Lucozade Lucozade Ogilvy & Mather Johannesburg Give Me Strength – Lacing Up Your High Tops
Campaign Craft Certificate Radio Crafts: Writing RSA Tiger Brands Doom Fogger TBWA\Hunt\Lascaris Johannesburg Sexy Times – The O’ Flannagan Cockroaches, Cheryl The Fishmoth, Lance The Bedbug
Campaign Craft Certificate Radio Crafts: Original Music & Sound Design RSA Flight Centre Student Flights TBWA\Hunt\Lascaris Johannesburg Travel before its not fun anymore – Beer Fest, Music Fest, Beach Party
Campaign Craft Certificate Radio Crafts: Performance RSA Wrigley Skittles DDB South Africa YouTube the Rainbow – Opera, Country, Disney
Campaign Silver Non-English Radio RSA Cell C C-Surance FCB 1886 Igugu – Thembi, Senzo, Khanyi
Bronze Non-English Radio RSA Toyota South Africa Motors (Pty) Ltd Genuine Parts FCB South Africa (PTY) LTD House
Bronze Non-English Radio RSA MultiChoice DStv DStv Compact Ogilvy & Mather Johannesburg iTV Yam’
Campaign Craft Gold Radio Craft: Non-English Writing RSA Cell C C-Surance FCB 1886 Igugu – Thembi, Senzo, Khanyi
Craft Certificate Radio Craft: Non-English Performance RSA Toyota South Africa Motors (Pty) Ltd Genuine Parts FCB South Africa (PTY) LTD Toyota Genuine Parts ‘Ska Forster’
Gold TV & Cinema Commercials: up to 90s RSA Santam Santam King James Group One-of-a-kind
Campaign Silver TV & Cinema Commercials: up to 90s RSA Jaguar Land Rover South Africa Genuine Parts Y&R SA Non-Genuine Animals – Crocodile, Lion, Eagle
Silver TV & Cinema Commercials: up to 90s RSA Chicken Licken Hotwings® Net#work BBDO The Great Dlamini
Silver TV & Cinema Commercials: up to 90s RSA Chicken Licken Bang Bang Mix Net#work BBDO 15 Bucks
Silver TV & Cinema Commercials: up to 90s RSA 5 FM 5 FM King James II Without 5
Silver TV & Cinema Commercials: up to 90s RSA Volkswagen Volkswagen Safety Systems Ogilvy & Mather Cape Town Moments
Campaign Bronze TV & Cinema Commercials: up to 90s RSA Suntory Lucozade Lucozade Ogilvy & Mather Johannesburg Give Me Strength – Water Feature, Performance Art
Bronze TV & Cinema Commercials: up to 90s RSA MultiChoice DStv Africa Ogilvy & Mather Johannesburg #TIA
Gold TV & Cinema Commercials: above 90s RSA Diageo Guinness BBDO Africa, Abbott Mead Vickers BBDO Made Of Black
Silver TV & Cinema Commercials: above 90s RSA Dialdirect Dialdirect Insurance Joe Public United The Notebook
Bronze TV & Cinema Commercials: above 90s RSA Nedbank Business Banking Joe Public Reins
Bronze TV & Cinema Commercials: above 90s RSA Design Indaba Creativity For Good FoxP2 CT Project Phoenix
Campaign Bronze Internet Commercials: up to 30s RSA Chicken Licken Bang Bang Mix Net#work BBDO Outrageously Expensive – Pocket Money, Reverse, 1974, Caveman, Goldfish
Bronze Internet Commercials: up to 30s RSA Safari Link Safari Link FCB Cape Town Saber Cats
Gold Internet Video: above 30s UAE UN Women UN Women IMPACT BBDO Dubai Give Mom Back Her Name
Silver Internet Video: above 30s RSA Edgars Intimate Wear Ireland/Davenport The Unskippable Skip Ad
Bronze Internet Video: above 30s UK Unilever Aromat MOFILM Guess Who’s Coming to Diner?
Bronze Internet Video: above 30s RSA Cricket South Africa Protea Fire Thackwell & Whittaker Surprise Visit
Bronze Internet Video: above 30s RSA Tiger Brands (PTY) Ltd Gill Anti-Dandruff Shampoo FCB South Africa (PTY) LTD Hair Care
Bronze Internet Video: above 30s RSA Riot! Games League of Legends Shy the Sun Amumu: The Curse of the Sad Mummy
Bronze Internet Video: above 30s RSA Random House Struik South Africa Lauren Beukes Mr. Alexander Broken Monsters
Grand Prix Branded Content Video: Single Execution UAE Loto Libanais Loto Libanais IMPACT BBDO Dubai Black Cats On Holiday
Silver Branded Content Video: Single Execution RSA Sanlam Sanlam Brand King James Group One Rand Man | The Documentary
Bronze Branded Content Video: Single Execution RSA takealot.com Online Shopping M&C Saatchi Abel Bakkies
Bronze Branded Content Video: Single Execution RSA Chicken Licken Bang Bang Mix Network#BBDO 15 Bucks Analyst
Campaign Gold Branded Content Video: Campaign RSA Sanlam Sanlam Brand King James Group One Rand Man
Campaign Silver Branded Content Video: Campaign RSA Salomon Global Outdoor Lifestyle The African Attachment Salomon Running TV Season 04
Campaign Bronze Branded Content Video: Campaign RSA Brandhouse Beverages Johnnie Walker King James Group The Gentleman’s Wager | The Race
Campaign Bronze Branded Content Video: Campaign RSA Diageo Alcoholic Beverage Carat SA, Isobar, BBDO Africa, Abbott Mead Vickers BBDO Made Of Black
Campaign Bronze Branded Content Video: Campaign RSA Sanlam Sanlam King James Group Idols
Silver Music Videos RSA Thee more shallows 2am New Monday 2am
Craft Gold TV Crafts: Direction RSA Diaego Guinness BBDO Africa, Abbott Mead Vickers BBDO Made Of Black
Craft Certificate TV Crafts: Direction UK Diageo Guinness MOFILM Who Am I
Craft Certificate TV Crafts: Direction RSA Chicken Licken Chicken Licken Egg Films The Great Dlamini
Craft Certificate TV Crafts: Direction RSA Nedbank Business Banking Joe Public Reins
Craft Certificate TV Crafts: Direction RSA Santam Insurance 0307 Santam One of a Kind
Craft Certificate TV Crafts: Cinematography RSA Diageo Guinness BBDO Africa, Abbott Mead Vickers BBDO Made Of Black
Craft Certificate TV Crafts: Cinematography RSA Nedbank Business Banking Joe Public Reins
Craft Certificate TV Crafts: Cinematography RSA Prudential Investment Financing 0307 Prudential Fisherman
Campaign Craft Gold TV Crafts: Writing RSA Suntory Lucozade Lucozade Ogilvy & Mather Johannesburg Give Me Strength – Gum in Hair, Performance Art, Water Feature, Static
Craft Gold TV Crafts: Writing RSA Santam Santam King James Group One-of-a-kind
Craft Certificate TV Crafts: Writing UK Diageo Guinness MOFILM Who Am I
Craft Gold TV Crafts: Production Design RSA Diageo Guinness BBDO Africa, Abbott Mead Vickers BBDO Made Of Black
Craft Gold TV Crafts: Production Design RSA Chicken Licken Chicken Licken Egg Films The Great Dlamini
Craft Gold TV Crafts: Animation RSA Riot! Games League of Legends Shy the Sun Amumu: The Curse of the Sad Mummy
Craft Certificate TV Crafts: Animation RSA Mondelez Cadbury Dairy Milk Ogilvy & Mather Johannesburg Triplets
Craft Certificate TV Crafts: Editing RSA Diageo Guinness BBDO Africa, Abbott Mead Vickers BBDO Made Of Black
Craft Certificate TV Crafts: Editing RSA Chicken Licken Hotwings® Net#work BBDO The Great Dlamini
Craft Certificate TV Crafts: Editing RSA Santam Santam King James Group One-of-a-kind
Craft Certificate TV Crafts: Editing RSA Sanlam Sanlam Investments Giant Films & Deliverance Genius
Craft Certificate TV Crafts: Original Music & Sound Design RSA 5 FM 5 FM King James II Without 5
Craft Certificate TV Crafts: Original Music & Sound Design RSA Sanlam Sanlam Investments King James Group Genius
Craft Gold TV Crafts: Best Use of Licensed Music RSA Diageo Guinness BBDO Africa, Abbott Mead Vickers BBDO Made Of Black
Craft Certificate TV Crafts: Best Use of Licensed Music RSA Chicken Licken Hotwings® Net#work BBDO The Great Dlamini
Craft Certificate TV Crafts: Best Use of Licensed Music RSA Dialdirect Dialdirect Velocity Films The Notebook
Craft Certificate TV Crafts: Best Use of Licensed Music RSA 5 FM 5 FM King James II Without 5
Craft Gold TV Crafts: Performance RSA Santam Insurance 0307 Santam One of a Kind
Craft Certificate TV Crafts: Performance RSA Chicken Licken Hotwings® Net#work BBDO The Great Dlamini
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Category: Advertising