South Africa’s Top Ad Agencies Rankings 2015

South Africa’s Top Ad Agencies Rankings

Media Release

21 October 2015 – The Loeries® Official Rankings™ have been announced with Sanlam the top brand for 2015.

After an impressive run at the Loeries® Awards earlier in the year, Impact BBDO Dubai took the top spot on the Top Ranking Agency in 2015, while King James Groupbeat Ogilvy & Mather Johannesburg and Y&R SA for Top South African Agency. For the region outside South Africa, Impact BBDO Dubai heads up the top 5, followed by Geometry Global Dubai, Havas Worldwide Tunisia, Ogilvy &Mather Africa (Kenya), and Scanad Kenya.

AAA School of Advertising reclaims their place as top educational institution after coming second to North-West University in 2014.  King James Group co-founder Alistair King is the number one Chief Creative Officer in 2015, with Graham Lang (Y&R SA) and Mike Schalit (BBDO) rounding out the top three.


Now in their fifth year, the Loeries® Official Rankings™ provide a comprehensive overview of the annual performance across the brand communications industry throughout Africa and the Middle East. The rankingsalso offer immediate access to the who’s who in the brand communication landscape.

Ranking points are allocated to brands, agencies and individuals, based on results from Loeries Creative Week held in Durban this past August.

“The Loeries Official Rankings are the best way to gauge who’s doing the most innovative work throughout our region. This year we’ve expanded the tables to highlight agencies in South Africa as well as outside our borders, which offers a comprehensive overview of the regional landscape,” says Loeries CEO Andrew Human.

The Loeries is a not-for-profit organisation that recognises and rewards creative excellence in the brand communications industry, and highlight the value that creativity and innovation add to our brands.

The full 2015 rankings are listed below and are also available on


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Major Partners of the Loeries 2015 

Tourism KwaZulu-Natal (TKZN), the Department of Economic Development, Tourism and Environmental Affairs, KwaZulu-Natal Province (EDTEA), EThekwini Municipality – Durban Tourism, DStv Media Sales, and Gearhouse South Africa

Category Partners

Adams & Adams, ADreach, Continental Outdoor Media, Film & Publication Board, Google, Independent Media, Mobile Marketing Association,Songstruct, Standard Bank, The Times, Unilever South Africa, Woolworths, andYFM

Additional Partners and Official Suppliers

AAA School of Advertising, Antalis South Africa, Aon South Africa, Backsberg, BEE Online, Bioscope Films, Brand Council SA, Clive Stewart Photography, Egg Films, First Source, Funk Productions, Gallo Images, Graphica, Grid Worldwide, Hertz, Hetzner, King James II, Media Film Service, Multiprint Litho, Newsclip, Paygate, Rocketseed, Scan Display, South African Airways, Telkom SA SOC Ltd, Tiekie Barnard Consultancy, Tsogo Sun, Vega School of Brand Leadership.

Official Media Partners, Between 10 & 5,, Brandwork Nigeria, Design Times, Film & Event Media,, Music in Africa, Nex Media, The Redzone.


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Category: Advertising