Cell C hi-jacks Mmusi Maimane with hilarious radio ad

Cell C hi-jacks Mmusi Maimane with hilarious radio ad

 On 13 May Politician Mmusi Maimane launched a twitter campaign – wherein he would answer all tweets with the #AskMmusi hashtag.  Some citizens took it seriously. But their tweets were soon followed by thousands of silly chirps. When he started trending, Mmusi stopped replying. So advertising agency FCB ran this ad on radio for Cell C (which also happened to win the Creative Circle’s June Radio Award) Click to play:

 

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Category: Advertising