Who thought that beach towels needed revamping? Vertty did…
Who isn’t daydreaming about nipping off to warmer, southern lands, where the sun is always out and the beach is always in? I’ll tell you who, sand haters–or more accurately, eremikophobiacs–everywhere. Sand, as the afflicted will all know, can be an unrelenting and savvy pest, especially when you have only a thick, wet towel to combat it.
Well, no longer. The Vertty beach towel sheds water and sand to improve your beach experience that much more. The towel, which is defined by its colorful hide and zigzagging profile, is made of sustainable and synthetic materials that work to wick water away from the cloth fibers. If that’s not enough, it also looks good.
The idea for the triangular towel design came to Vertty designer and Creative Director, Frederico Cardoso while surfing. (Oh, the surfer’s epiphany.) From atop his board, Cardoso was surveying the Portuguese coastline when he began to notice commonalities among beachgoers. He shared his thoughts with Cruz, who ran with the idea. “I started thinking what basic items everyone carries to the beach,” he says. These can be whittled down to three “compulsory items,” he continues… read more