Why Grid WorldWide has redefined- itself …

Why Grid WorldWide has redefined- itself …  

Call it Grid Now: the product of a year  spent analysing every part of Grid WorldWide, resulting in streamlining,, agility and future-fitness, say David Cohen and Paul Hinch as they discuss the changes and what to expect from Grid …

The decision to evolve Grid Worldwide was born out of the quickly evolving business environment . “Due to the financial situation worldwide, clients want more for less. Also coming into the digital age, we have needed to understand what the implications of digital are from a brand and design point of view,” explains Cohen. Grid has taken the time to look at each of its clients, its own business model,  and the best way to deliver on clients’ needs.

Grid Worldwide shakes things up to build a Creative Collective…

The result of this detailed organisational analysis was a shake up that resulted in a much leaner, meaner team, working in collaboration with freelance specialists says Cohen. “We’ve built a Creative Collective that includes the likes of strategists, writers, art directors, 3D designers, architects, sound designers and programmers.” This ‘Creative Collective’ has enhanced the Grid offering and enabled the agency to deliver more than ever before.

“The collaborative model is about getting the best people for the best job for the best output,” says Hinch. The model also allows for increased flexibility and agility when required, “… if we need to turn a job around quicker, we can just pull more people onto the job.”

Creating a brand experience where every touch point is considered…

The core Grid offering of changing and refreshing brands has remained the same. However, with the introduction of digital and experiential into the offering, Grid is now focused on “..creating very particular experiences where every touch point is considered,” says Cohen. “Branding has extended far beyond putting a pretty logo on a wall, suggesting a few colours and letting the brand define its own destiny,” says Hinch. The goal is now to develop a highly strategic approach and access new brand assets that can be leveraged into a space that allows the consumer to interact with, and understand, a brand.

Cohen adds that, through this self examination experience and experiment,  the team is  learning all the time and refining its offering… So watch that space.

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Category: Design