Media24 changes ad policies to kill agency commission

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Media 24 on Friday announced that, as of 1 May, its rate cards will no longer reflect the long-established 16.5% early settlement or agency discount fee.

The fee, which has long been a bone of contention in the media buying space, essentially allows media buying agencies to take a portion of the fee for placing an ad with a publisher.

Building system into their own offerings has allowed media to discount the cost of placing ads, ostensibly because the agency saves the publisher the cost of direct sales and billing.

Read more here.

 


Category: Media & Research