Sonya Culverwell, Managing Editor | 1 July 206
Really? Another ‘How to reach millennials’ article? Thankfully not. What you will see in the video below are some concrete suggestions for organisations (most pertinently Brand Marketers and Advertising & Communication Agencies) on how to harness the millennial minds within their companies. Because, according to Mpume Ngobese, Business Unit Director of advertising agency Joe Public, the most effective route to the magical millennial market is through other millennials. The ones who are currently sitting in your organisation and probably feeling unheard, uninvolved and quite frankly, bored.